Reflections on Leadership

My personal leadership challenge was to twofold: to help bring the geographically dispersed team within which I work (the ethical trade team of an international clothing brand) closer together, and to stimulate discussions on broader sustainability issues within the team. I therefore conceived of ‘Project Connect – Conversations about Sustainability’. From the highs of creating… Continue reading Reflections on Leadership

Say hello to Rang-tan: An alliance of campaigning and brand marketing  

My choice of a communication campaign is a Christmas television advert from UK supermarket chain ‘Iceland’ that features an animation linking rainforest destruction to palm oil products: Iceland Ad on YouTube The advert was highly controversial; it wasn’t cleared for broadcasting (effectively, banned) yet secured millions of online views. The ban wasn’t due to the actual… Continue reading Say hello to Rang-tan: An alliance of campaigning and brand marketing  

Climate change and the need for a transition to a low (or no) carbon economy: The role of Finance and Investment as an agent for change

A Demand Side Perspective I’m using this blog post to explore the role of Finance and Investment in facilitating the transition to a low carbon economy; from the demand side, in the context of Bangladesh’s garment sector. If the finance sector is to be an agent for change in the transition to a low-carbon economy, the… Continue reading Climate change and the need for a transition to a low (or no) carbon economy: The role of Finance and Investment as an agent for change

Consumer Behaviour and the ‘Born Again’ pop-up…

From where I sit (within a major clothing retailer), the trend for mass consumption doesn’t seem to be abating anytime soon. I like to think that as a passionate professional working in the field of sustainability I’ve (surely) changed my behaviour to play my small part in addressing this clearly alarming trend; but I confess,… Continue reading Consumer Behaviour and the ‘Born Again’ pop-up…